Speaker: João Wengorovius, former CEO of BBDO in Lisbon
We are used to seeing chefs as cooks. But they are also storytellers, entrepreneurs, curators, artisans, mentors, activists and, last but not least, creative thinkers whose approaches and wisdom can translate into other areas, like science.
After working in advertising agencies for more than twenty years, João Wengorovius, former CEO of BBDO in Lisbon, spent four years exploring the themes of creativity, authorship and the search for singularity, through haute cuisine. Following his training at the Alain Ducasse Centre de Formation in Paris, he travelled around the world from Shanghai to Lima, New York to Copenhagen, São Paulo to Paris, London to Melbourne, to discover what we can learn from twenty-one of today's most inventive and influential chefs, beyond cooking. The result of this work is the book “We, Chefs”. He has used what he learned to inspire institutions and individuals to think differently.
This event is hosted by the Zuckerman Institute at Columbia University. For more information, please visit the event webpage or contact [email protected].
