People are overwhelmed with their digital lives, and organizations can't keep up with the design debt resulting from building siloed experiences. Our best solution is to throw more humans at designing digital experiences, but there's a limit to the amount of change this can impact. Meanwhile, software companies are creating automation tools for design, content, and UX. The business and design community quickly has to develop a point of view, standards, and common ethics for how technologies like AI are used in front-end experiences. Why? Because automating design for the customer, user, and citizen’s digital experiences will either be the greatest unlock of personal freedoms experienced in our lifetimes, or encode biases, disempowerment, and inequity into the very fabric of our increasingly digital lives. Designers and those who lead design decisions must recognize the moral imperative of ensuring the rush to automating design results in greater freedoms, access, and equity for all of us who interact with universities, companies, and governments online.