Speaker: Amel Lageat, Senior Director, Consumer Business, Johnson & Johnson
In a world of Infobesity, analysts, engineers, professionals, executive leaders, and people now have access to more data and analytics opportunities that we can ever make sense of. However, a genuine people-centric approach can provide the sharpest guidance in designing relevant strategies and solutions: it makes data, models, and analytics more meaningful and purposeful, and also leads to marketing and commercial impact in global organizations. In this talk, I will use various business examples to discuss this premise, including negative targeting (voluntarily deciding to not advertise to a person), the UX of marketing mix modeling (who is the real user?), and servant leadership to data experts (what does it look like?).
Amel Lageat is heading up Global Analytics for the Johnson & Johnson Consumer Division. She has spent the last 20 years leading various commercial organizations within J&J (Marketing, Market research and analytics), in France, the UK and the US. Her recipe for impact is a fruitful combination of data, curiosity and empathy.
This event is free and open to the public; please register on the Data Science Institute website.
This event is sponsored by the Data Science Institute at Columbia University.