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Hitting Hard or Below the Belt? The Role and Limits of Fear in Public Health Campaigns

February 22, 2016, 9:30 am - 1:30 pm

What works in public health communication campaigns? And should the most effective strategies always be used? When, if ever, should fear based campaigns be incorporated as part of broader efforts to protect population health?

Keynote Speaker: Tom Farley,President & CEO, The Public Good Projects and Former NYC Health Commissioner

Panelists: Mark Hatzenbuehler, PhD, Professor of Sociomedical Sciences and Ruth Macklin, PhD, Professor of Epidemiology & Population Health, Albert Einstein School of Medicine
Event: 1:30 – 5:00
Reception: 5:00 – 5:30

Free and open to the public. Please visit the Mailman School of Public Health website for more information and to register.

Venue

Allan Rosenfield Building, Hess Commons
722 West 168th St., 10th Fl
New York, NY United States
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@The Center of Science and Society at Columbia University 2016
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